Killer Architecture/Visual Media Mashup | The Living, Breathing Building by Urban Screens

I was immediately intrigued when I read that the premise of this installation was “what it would look like if a building was dreaming”. The artists chose a building designed by a very strict, visually organized architect, O.M. Ungers, then proceeded to turn it into a very organic, pulsating building. I checked out the organization’s site here, and got the impression they’d stumbled onto an effective idea that happens to be well-timed technology-wise. Urban Screens basically puts interesting artwork/video on huge screens in very public places, then records the effect on the people in the area. I wholeheartedly approve.